Lds hanging out vs dating
Lds hanging out vs dating -
I’m the first to admit it: we might be popular, we might create a lot of great relationships, we might blah blah blah. A while ago, we had the genius idea of an app that set up blind dates; we spent a year and a half on it, and it was gone from the app store in six months.
Like this young buck, trying to get a potato to cry.
Anyhow, here’s the vote system: Our thinking was that a person might not be classically gorgeous or handsome but still be cool, and we wanted to recognize that, which just goes to show that when Ok Cupid started out, the only thing with more bugs than our HTML was our understanding of human nature. In short, according to our users, “looks” and “personality” were the same thing, which of course makes perfect sense because, you know, this young female account holder, with a 99th percentile personality: is just so obviously a really cool person to hang out and talk to and clutch driftwood with.
After we got rid of the two scales, and replaced it with just one, we ran a direct experiment to confirm our hunch—that people just look at the picture.
We took a small sample of users and half the time we showed them, we hid their profile text.
Here’s the female side of the experience (the male is very similar).
Oddly, it appears that having a better-looking blind date made women slightly reaction of those exact same women was just as judgmental as everyone else’s: Basically, people are exactly as shallow as their technology allows them to be.
All dating sites let users rate profiles, and Ok Cupid’s original system gave people two separate scales for judging each other, “personality” and “looks.” I found this old screenshot.
The “loading” icon over the picture pretty much sums up our first four years. The two scores are within a half point of each other for 92% of the sample after just 25 votes (and that percentage approaches 100% as vote totals get higher).
Of course, All our site metrics were way down during the “celebration”, for example: But by comparing Love Is Blind Day to a normal Tuesday, we learned some very interesting things.
In those 7 hours without photos: And it wasn’t that “looks weren’t important” to the users who’d chosen to stick around. It was like we’d turned on the bright lights at the bar at midnight.
When the photos were restored at 4PM, 2,200 people were in the middle of conversations that had started “blind”. This whole episode made me curious, so I went and looked up the data for the people who had the blind date app.
I found a similar thing: once they got to the date, they had a good time more or less regardless of how good-looking their partner was.